Instant [Photo] Gratification.
Posted in Culture, Flickr, Musings, Photos on March 6th, 2010 by Michael
Before there was digital, there was another way of getting instant gratification in photography: Polaroid.
The company has gone now to the dogs a few years ago, but there are a handful of people who are trying to resurrect at least part of the company, the Impossible Project. They have apparently at least partially succeeded and have announced a press conference on March 22nd 2010. Good for them.
For me the “return” (I put this in quotes as I am not really returning to instant photography, never really did it a lot, though my parents had a Polaroid 660) started last week when I was given an old Polaroid Land 103 camera.
I initially ran into some problems, no not getting film wasn’t the Problem, Fuji still makes it, rather that it needed a new battery and that wasn’t that easy to get, as in, only online.
But no fear and borrowing a soldering iron from a Friend, I managed to “adapt” a more modern battery to it and started snapping.
Walking around with a camera like the Land is… interesting. I am used to people staring, sure, not when I shoot with my Canon EOS 1v, it looks like any modern Canon dSLR, but be it with my Yashica D or my Zeiss Ikon 532/16 (yeah, you can tell that Zeiss had mostly engineers), though occasionally even my Contax G1 gets me roped into discussions, not to mention my Kiev-4. But I am digressing. But the really cool thing for me about the Land was how quickly you see the result and how good it looks.
Focus, frame, shoot, pull first tab, pull second tab, wait 90 seconds. Separate the print from the backing and wait a few moments for it to dry –> Done.
And it looks good too. Most people associate this kind of washout look with Polaroids:

But this was actually done on the iPhone with Camerabag, so not real at all.
The other advantage is: You get a real version of the print, not a small tiny image on a tinier screen that may or may not look later like you think it does. No, what you see is truly what you get.
Is it cheap? Not really, each frame cost me around $2 if I buy the film local, but if more people would shoot instant the cost would obviously go down. How did we ever let it (almost) die?



